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Comenzaré explicando brevemente que es la Marca Personal: Según Jeff Bezzos (Amazon), “tu marca personal es lo que otros dicen de ti cuando tú no estás”. Esto creo que casi todos los que estamos aquí hemos dicho, oído incluso posteado sin saber muchas veces lo que significa realmente. La Marca Personal, no es el Personal […]
Cómo elegir los colores para tu marca, según la personalidad de esta.
Los colores tienen mucho poder e influyen en nuestras emociones. Por eso, a la hora de pensar en tu branding, los colores son una gran oportunidad para transmitir tu personalidad de marca, de forma casi subliminal. Los elementos visuales y textuales de tu marca deben estar seleccionados en función de tu personalidad de marca […]